Reflecting on her company’s offering in Iceland, Jennifer Spatz remarked to a Travel and Leisure reporter, “It’s my hope that travelers of all ages who immerse in Iceland’s living science during this adventure return home with a deeper understanding of our climate emergency and set some intentions about actions they can take to reduce their carbon footprint and protect our environment.”
While many adventure travel itineraries include educational components – think time spent with naturalist guides and hands-on activities with local community experts – not all choose to emphasize education as a selling point.
Family travel spending is poised to surge in the coming years. According to the US Family Travel Survey 2022, 53% of respondents said they plan to spend more on domestic travel in the next year while 49% expect to increase spending on international travel. 85% of parents said they plan to travel with their children.
Since launching her company in 2010, Spatz has been dedicated to offering immersive adventures that deliver on education goals – which she has made a key part of her messaging. More recently, she has also decided to bring her company’s climate action commitments into focus for her guests. For example, Global Family Travels’ Immerse in Iceland’s Dynamic Geology and Changing Climate: A Transformative Trip is “both a customized adventure, and group offering, that provides a unique opportunity to witness and learn about climate change firsthand. With an expert guide, visitors will witness the island’s geothermal and volcanic activity, breathtaking scenic views, wildlife, and culture, learning how climate change has affected the country.”
Global Family Travels also shares climate-conscious travel insights from Tomorrow’s Air with guests, and encourages them to support carbon removal with permanent storage technologies curated for the Tomorrow’s Air portfolio.
For a trip coming up in June of 2024, Bali Global Classroom Adventure, travelers enjoy the mystical island while learning first-hand from Balinese non-profit organizations about worldwide issues, such as the negative effects of plastics on Life Below Water and take away lifetime lessons from Balinese culture and their approach to preserving and protecting nature.
Thinking of emphasizing your company’s educational and climate action commitments more fully in your marketing communications? Learn more about how Global Family Travels does it on Jennifer’s blog and find additional resources in ATTA’s Sustainability Resource Center.
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