Adventures & Activities
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Snow Blindness and Sunglasses: From the Alps to Pakistan
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In June 2022, as an Adventure Tour Operator based in the French Alps, I organised our  first ever trek to Pakistan to experience the mighty Karakoram, a ...

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ATTA Launches Sustainability Resource Center
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This year marks the 20th anniversary of the Adventure Travel Trade Association under the leadership of CEO Shannon Stowell. While the ATTA existed prior to ...

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An ‘Impossible’ Milestone – CycleTouring Innovators Celebrate Their 100th Expedition
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“At the tender age of 51 years old, I found a purpose for the rest of my life. To create a company that will enable regular folks, young and old, male and ...

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Meet Businesses Leading the Way in Sustainability and Climate Action on Our Panel at ITB
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Travel business leaders attending ITB in a couple weeks will not want to miss a panel titled, “Adventure Travel Leads the Way with Sustainability Practices ...

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Intrepid’s Dr. Susanne Etti Recognized by National Geographic as One of Nine New “Travelers of The Year” for 2024
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Each year, National Geographic announces their picks for BEST OF THE WORLD, the brand’s annual guide of the most exciting, meaningful, and one-of-a-kind ...

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Spotlight on Adventure Champions: Wilderness Group – UK & Ireland
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Adventure Travel Trade Association (ATTA) Adventure Champions are the vanguards of the adventure travel industry, having been members of ATTA and leaders in ...

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Aurora Expeditions Reaches Sustainability Milestone, Achieves B Corp Certification
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Aurora Expeditions, an award-winning pioneer of polar travel, has reached a new milestone in its sustainability journey, and is now a Certified B ...

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World Expeditions Forwards Global Conservation Efforts by Joining Adventure Travel Conservation Fund (ATCF)
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World Expeditions is proud to announce its membership in the Adventure Travel Conservation Fund (ATCF), an international nonprofit focused on funding ...

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Balkan Natural Adventure Introduces Innovative AI Response Machine for Hiking the Peaks of the Balkans Trail
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Balkan Natural Adventure, a leading provider of tours in the Peaks of the Balkans trail, is proud to announce the development of a cutting-edge AI response ...

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Industry Outlook 2024: The Key Trends, Challenges, and Issues Shaping Adventure Travel
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This past year of 2023 was a rocky journey. While tourism recovery continued in most regions of the world, with it came the dangers of overtourism as ...

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Slovakia’s High Tatras National Park Turns 75 in 2024
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Slovakia’s highlights are predominantly natural, and few would disagree that the High Tatras deserves the top spot. Not only is it the highest terrain in ...

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Trust in Climate Action | Adventure Travel Trade Association
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The team at Tomorrow’s Air knows that being able to trust in the integrity of the climate actions it takes on behalf of its travel partners – many of them ...

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