Making the Sustainable Option the Most Attractive Option and Mapping the Journey To Zero

Anyone interested in sustainability development and marketing in tourism will find the latest Airrows on Air podcast conversation with Dr. Milena Nikolova to be insightful, fun, and inspiring. Using her background in human behavior, she offers ideas, actions, and tools to help trip developers make their travel products more sustainable by design. Listeners will learn about the burgeoning trend of carbon labeling in travel and how social media can be used as a tool to normalize sustainability. 

Dr. Milena Nikolova consults with national governments and companies and has worked in more than 30 countries across four continents. She began her career at a time when Bulgaria was transitioning from a socialist economy to a market economy. Today, she runs an advisory practice called Behavior-Smart. She holds a PhD in Business with a focus on Consumer Behavior and Sustainable Tourism, from the George Washington University School of Business and is the author of two books: Behavioral Economics for Tourism and Entrepreneurial Ecosystems in Unexpected Places: Examining the Success Factors of Regional Entrepreneurship, which is focused on the startup ecosystem in the Balkans.

Listen to the episode at Tomorrow’s Air.