Adventure Travel Trade Association’s AdventureELEVATE Selects Asheville, NC, as its 2024 Conference Destination

Regionally-Focused Event Brings Global Adventure Travel Professionals to the Blue Ridge Mountains

Adventure Travel Trade Association™ (ATTA), the largest global network of adventure travel leaders, today announced Asheville will be the 2024 host city for its three-day event, AdventureELEVATE North America, 11-13 June, 2024. Asheville is the first destination in the Southeastern U.S. to host the 8th annual event that draws hundreds of outdoor industry leaders from around the world.

Considered as one of the preeminent regionally-focused industry events for adventure travel professionals, AdventureELEVATE includes an active Day of Adventure followed by two days of inspiring speakers, intensive educational workshop sessions, and one-on-one networking opportunities.

“Asheville boasts a wide variety of active and outdoor adventures and is renowned for its vibrant arts, food, and craft beer scene,” shares ATTA’s Regional Director of North America, Russell Walters. “Asheville is the perfect match for what we want to offer our conference attendees.” 

With a soul shaped by ancient Blue Ridge Mountains and one the world’s oldest rivers, this creative mountain town is nestled between the top two most visited National Park Service units in the country – the Blue Ridge Parkway and Great Smoky Mountains National Park. Minutes from the city, travelers can explore the world’s most biodiverse forests, scenic rivers, and the famous Appalachian Mountains. Known as America’s Favorite Scenic Drive, the Blue Ridge Parkway entails unparalleled views of Mount Mitchell, natural wonders such as Mount Pisgah or Devil’s Courthouse, and scenic hiking trails that showcase the unrivaled biodiversity of Southern Appalachia – a vast, wild local ecosystem consisting of over 1,600 plant species and 130 types of trees.

“Our diverse community of innovators and adventure-seekers looks forward to welcoming AdventureELEVATE to inspire meaningful connections and offer unique cultural and adventure experiences, set against the backdrop of our vibrant outdoors and energetic city,” said Vic Isley, President and CEO of Explore Asheville and the Buncombe County Tourism Development Authority. “By hosting AdventureELEVATE, we’re excited to showcase Asheville’s creative spirit and enriching outdoor experiences to the growing number of travelers seeking to authentically connect with communities.”  

Save the date for AdventureELEVATE 2024 Asheville by signing up for updates on the event’s page and by following ATTA’s Instagram.