Adventure Travel Trade Association and Premier Travel Media Partner to Create Commemorative Publication

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The Adventure Travel Trade Association (ATTA) is thrilled to announce a bespoke publication commemorating the 20th anniversary of the association’s continued stewardship of the adventure travel industry. This custom guide, slated for release in August 2024, will celebrate two decades of the ATTA’s remarkable contributions to the adventure travel industry while charting a course towards the industry’s future. 

The initiative is part of a strategic partnership with Premier Travel Media, a leading provider of travel publishing and marketing solutions. As pioneers in their respective fields, the ATTA and Premier Travel Media are joining forces to curate an unparalleled publication that captures the essence of adventure travel and highlights the transformative impact of the ATTA over the past 20 years.

“Twenty years at the helm of the Adventure Travel Trade Association is a remarkable moment for us to reflect on the past and look forward to the future of our industry,” said Shannon Stowell, CEO of the Adventure Travel Trade Association. “Over the years we have discussed publishing a collection of the community’s stories and we’re grateful to partner with Premier Travel Media to bring it to life in celebration of this milestone.” 

“We are excited to collaborate with the Adventure Travel Trade Association on this special project,” said Jeff Gayduk, President of Premier Travel Media. “The ATTA has been instrumental in shaping the adventure travel landscape, and we look forward to showcasing their achievements through thought-provoking editorial and captivating photography.”

The custom guide will feature exclusive content that reflects the spirit of adventure, innovation and environmental stewardship championed by the ATTA. From immersive travel narratives to insightful industry perspectives, readers can expect a curated selection of stories that inspire exploration and discovery while celebrating the achievements of its members.

To honor the ATTA’s commitment to sustainability, the commemorative publication will be printed using recycled paper with a robust digital version available year-round. The publication will be available in August 2024 for the entire travel industry to enjoy. 

To learn more about how your business can get involved, contact Premier Travel Media at 630.794.0696, or email [email protected].

About the Adventure Travel Trade Association

The Adventure Travel Trade Association is the largest global network of adventure travel leaders. The ATTA community is made up of 30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel businesses and communities toward a responsible and profitable future. Learn more about the ATTA community at

About Premier Travel Media

Connecting the travel industry through publishing and marketing solutions since 1999, Premier Travel Media is a trusted, proven and effective publishing company. PTM has successfully collaborated with hundreds of travel brands, introducing their products and services to a wide audience of tour & travel buyers and niche travel audiences. PTM’s industry-leading content marketing and digital promotion has inspired group and event organizers to plan more memorable vacations. Learn about Premier Travel Media at

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