Growing Your Business in the Digital Era – ATTA Announces New OnlineEDU Course

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In today’s landscape, “digital transformation” is a term commonly used, yet its true essence and significance are often overlooked or misinterpreted. Digital transformation is like giving a traditional business a tech-savvy makeover. It’s all about using modern digital tools to make a company work better, serve customers more effectively, and stay ahead of the curve. It involves adopting smart technologies like AI and automation to streamline processes, putting customers first by creating seamless and personalized experiences online, using data analysis to make informed choices, and much more.

In the rapidly evolving landscape of the travel industry, adventure tour operators face the challenge of adapting to the digital era. To help businesses navigate this transition and thrive in the digital space, the Adventure Travel Trade Association partnered with WeTravel to create the OnlineEDU course, “Growing Your Business in the Digital Era: A Course on Using Technology for Adventure Travel Tour Operators,” led by industry experts Fernando Diez and Peter Syme. This course promises a transformative journey for adventure tourism businesses, equipping them with the strategies and tools to harness the power of technology and Artificial Intelligence (AI). Watch the short video below to meet the educator and learn about the scope of the course:

This online learning course will teach you:
  • To choose the right tools to increase bookings and establish a strong foundation for scalable growth.
  • To develop strategies for fostering digital leadership throughout your team, ensuring a tech-savvy organizational culture.
  • A foundational understanding of travel tech tools, adaptable to the evolving needs of your adventure business.
  • Solutions that enhance customer value at every stage of the customer journey, from dreaming to sharing.

Besides unlocking the secrets of technology and AI, this course is crossing language barriers by being the first fully bilingual course in ATTA’s AdventureEDU library. 

“We know that learning in one’s primary language is core to professional development and learning retention, which is why we are pleased for the first time ever to be releasing Spanish and English versions of this course for native language learning” said ATTA Head of Education Murray Bartholomew.

The Growing Your Business in the Digital Era course has more than seven hours of video content divided into modules that cover everything from creating customer personas to choosing the right technology for the planning and booking stages of the customer journey. Students will have access to quizzes to test their knowledge, expert interviews, hands-on exercises, and downloadable resources. 

Embarking on a digital transformation journey is not just a choice but a necessity for adventure travel businesses seeking sustained growth and relevance in today’s digital era. Whether you are a seasoned adventure tourism veteran or new to the industry, this course provides the tools and knowledge to stay ahead of the curve in implementing technology to reshape your business.

Ready to learn more, access a preview of the course, or enroll today?

Growing Your Business in the Digital Era

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